Components of Business Models

Profit Model (How to make money)
Customer Value (why)
Scope (to whom, what to offer)
Pricing model
Internet activities
Implementation (organization, people, …)
Sustainability (competitive advantage)
Cost Structure

Case Studies
1. Software business models: Skype, Firefox
2. eLearning Business Models: CyberMBA, Credu, SCU

Topics:
The Internet Value Network
Properties of the Internet
Impacts of the Internet on 5-Cs
A Taxonomy of Business Models

Portal Business Model

"Great ideas come from relaxed minds."

Campaign

Google

–Search Engine

–Sponsorship (Paid listing) *

–AdWords*

–AdSense * * (business stream for news, blog)

•Content colocation, ad sharing *

•Direct traffic through ads *

•Co-branding *

•Text ad *

•Paid registration*

Business models of mobile commerce

Shovel

1. Test equipment

2. AP sales

3. Wi-Fi Skype phones, VoIP over wireless

4. WiMAX cellular for vocal, multimedia

Focal point: Competitive advantage, unfair advantage

Aggregator

5. Global/National Roaming

Examples: Boingo, iPass, GRIC

Focal point: fragmented markets

6. Access Service Operators (Chain stores, café, hotel, …)

NB maybe wrong target; WiMAX WiFi Handset better

Content

7. Game over Wireless

8. Content over Wireless